Danes Are First In Online Shopping

Our of all European countries, Denmark has the most online shoppers.

Six out of ten adults in Denmark shop on the Internet, placing Denmark first in Europe, according to a 2008 analysis issued by the EU statistics office Eurostat.

“Danish e-commerce is strong both domestically and internationally, and figures issued at this year’s World Economic Forum confirmed Denmark’s status as the world’s leading e-shopping nation,” says general manager Morten Kamper from FDIH, the Danish Distance Selling and E-business Association.

Eurostat’s analysis shows that clothes, sports goods, travel and holiday accommodation are the most popular items on the e-shopping lists of EU citizens.

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