The Swedes may be really into going back and forth the Oresund Bridge for quick trips to Denmark, particularly to the city of Copenhagen, but the Dane’s other neighbor, the Germans, seem to be getting less enthusiastic about coming over for a visit.
The dip in German tourists in the past couple of decades means a serious challenge for the travel and tourism industry in Denmark, particularly in coastal areas especially with Germans traditionally being “the most important target group” for these regions.
Unfortunately, the trend won’t likely be seeing a reversal in the near future with Danish authorities sticking to the current VAT rates (25%) and proposals for VAT reductions for accommodations rejected. This means that hotels and inns in Denmark cannot lower prices to make them more competitive with accommodation costs in nearby countries that have lowered the VAT rates to boost their tourism industry.
The good news though is that even the decline in German tourists visiting coastal areas is not enough to slow down the country’s overall tourism industry, with the attention of the international community now focused on Copenhagen. Thanks to Copenhagen and its many draws, the tourism industry in the country is actually showing growth. Still, as reports point out, “coastal tourism, which represents an important chance to reduce unemployment in rural areas, should be revitalized.” Hopefully, the country’s new tourism strategy will include initiatives that will be more effective in driving up the traffic to coastal regions so that Copenhagen won’t be the only place in Denmark that tourists will be quite eager to see.