Not many people may be aware that Lego is a Danish brand. This brand which is primarily associated with the very popular colorful interlocking bricks has spawned many entertainment ideas aside from the toy itself. Movies, video games, board games, and books and magazines, are just some of the many products which have made use and continue to use the Lego brand with much success. The Lego themeparks however have proven to be the most interactive and entertaining result of this brand’s marketing.
Presently, there are six Legoland amusement parks operating all over the world. They can be found at Windsor, England; Günzburg, Germany; Carlsbad, California; Winter Haven, Florida; Nusajaya, Malaysia, and the very first which is the one located at Billund, Denmark. It opened in 1968 and is located next to the original Lego factory. It is very accessible being also near Billund Airport.
Among Denmark’s attractions outside Copenhagen, Legoland Billund tops the list as the most visited. It was opened by the son of the founder of Lego to promote their toy business. The original 14-acre Legoland Park is now a 45-acre park divided into 9 themed lands.
These theme lands consist of the Mini Land, Duplo Land, Imagination Zone, Legorado Town, Pirate Land, Adventure Land, Lego City, Knight’s Kingdom, and Polar Land. The Mini Land is the main attraction since this is where the various Lego brick models of famous landscapes, buldings, and landmarks are found. The other themed lands feature rides, a playhouse, and a theater. Special events befitting the season are also regularly featured in Legoland Billund.