What’s Up with Danish Fashion

When it comes to fashion, Denmark always makes its mark. Proof of this is the yearly Copenhagen Fashion Festival, a well-attended event that attracts international designers, producers and the media.

One of the highlights of the Copenhagen Fashion Week is the graduation show of The Danish Design School. During this event, the new fashion graduates and future designers present their designs at the catwalk. This year saw the presentation of 80 new fashion graduates and for the first time, the 19 craftspeople from the Danish Design School in Bornholm. Design education offered in Denmark include fashion design, industrial design, ceramics design, furniture and spatial design, production design, game and interaction design, textile design and visual communication.    

The fashion industry in this Scandinavian country continues to experience growth and has, in fact, attracted Chinese companies. For 2010, The Danish fashion sector reached its record high export level after its export earnings rose to 11.4 percent. This makes it the 4th largest export industry in Denmark.

In addition to the achievement in the export area, the Danish Fashion and Textile group with 360 member companies has gained the attention of major Chinese investors involved in clothing production and retail shops. According to the Danish Trade Council in China, there’s a big Chinese interest in the Danish fashion industry.

This year’s Copenhagen Fashion Week also attracted some 50 Chinese buyers, producers and media. Currently, some 30 Danish fashion companies operate in the Chinese market.

Other than China, Germany and Sweden are two important markets for clothing and fabric exports from Denmark. The first quarter of 2011 saw a rise in clothing exports by 16 percent in those two European countries.

Not many of you know that the Crown Princess Mary of Denmark is also an active patron of the Danish fashion industry. And similar to the late Princess Diana of Wales and Jacqueline Kennedy Onassis, Crown Princess Mary always makes it to Vanity Fair’s annual International Best-Dressed List owing to her great sense of fashion.

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